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National ICE campaign

 
Following the  disaster in London, East  Anglian Ambulance Service have 
launched a national "In case of Emergency ( ICE) " campaign with the support of 
Falklands war  hero Simon Weston and in association with Vodafone's annual life 
savers award.  
The idea is that you store the word " I C E " in your  mobile phone address 
book, and against it enter the number of the person you  would want to be 
contacted "In Case of Emergency". 
In an emergency situation ambulance and hospital  staff will then be able to 
quickly find out who your next of kin are and be able  to contact them. It's 
so simple that everyone can do it. Please do. Please will  you also forward 
this to everybody in your address book, it won't take
too  many 'forwards' before everybody will know about this. It really could 
save your  life. 
For more than one contact name, put in  ICE1,  ICE2, ICE3 etc